Innovative product musings

Product innovation - part art, part science. When done right, it creates leverage, enabling innovations in small teams to shift entire industries.

ETC looking 4WRD - to an LED bulb!

Seems the rumors were true - ETC are introducing a $599 "LED bulb" for their massively successful Source Four range (1.7 million sold they say).

Link to YouTube clip

So yes, the lamp costs more than the typical ETC Source Four fixture but draws 1/3 of the power and should last a lot longer (one assumes - no figures provided at the time of this writing).

Now, does it dim to a nice warm glow like its filament ancestor? Probably not but it is still a very substantial achievement by ETC.

Well done guys!!